“Adidas acknowledges and adheres to the principles of diversity.”
Sportswear company Adidas recently added a clause into it’s contracts stating that it won’t drop them if they publicly come out as gay, lesbian, bisexual, or transgender.
The contact clause reads “Adidas acknowledges and adheres to the principles of diversity, as this is a central part of the Adidas group philosophy. Therefore Adidas warrants that this agreement will neither be terminated nor modified in case the athlete comes out to the public as a member of the LGBT (lesbian, gay, bisexual and transgender) community.”
The move was announced by CFO Robin Stalker nearly two years to the day that Olympic diver Tom Daley was announced as the face of the NEO line, shortly after he came out on YouTube.
This move alleviates one common fear among LGBT athletes, which is the loss of sponsorship if they were to come out. Some argue the media backlash a company could receive might prevent them from dropping an athlete, that doesn’t keep an athlete from having anxiety from it coming out. This is one step in the right direction, and hopefully more companies will follow suit to give their sponsored athletes a little piece of mind if and when they choose to publicly come out a LGBT.
ADIDAS via Twitter
The love you take is equal to the love you make. pic.twitter.com/VMBRJUhHOb
— adidas (@adidas) February 14, 2016
Adidas also recently shut down people on Twitter who weren’t a fan of their Valentine’s Day ad and being “forced” to see it, despite their faux-rage being built around them actively following Adidas on Twitter to see the image.
Adidas responded by sending them emoji kisses and hearts.